Advanced Facebook Advertising

SkillsFuture Course - Advanced Facebook Advertising

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.

If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.

Module 1 . How to Use Facebook Power Editor

• What is Power Editor?
• How to navigate Power Editor

Module 2. How to Manage Ads and Campaigns with Power Editor

• Structure of advertisements
• How to create ads and campaigns
• Manage ads and campaigns in bulk
• Manage campaigns in bulk with Excel
• How to bulk upload ad images
• How to organize campaigns
• Understand bid nuances

Module 3. Manage Pages with Power Editor

• Published and unpublished page posts

Module 4. How to Work with Custom Audiences

• Custom audiences in Ads Manager
• Custom audiences with web traffic
• Create a lookalike audience
• Use custom audiences in ads

Module 11. Advanced Power Editor Features

• Create duplicate ads with different targeting
• Create duplicate ads with different images
• Move ads between accounts

Module 11. How to Use the Facebook Pixel

• How to create the Facebook pixel
• How to use the Facebook pixel with Google Tag Manager
• How to optimize for conversions

Module 5 . Facebook Business Manager

• How to set up your business on Facebook
• How to navigate Business Manager
• How to set up roles and permissions

Module 6. Facebook Retargeting

• How to retarget on Facebook
• How to use a third-party retargeting platform
• Overview of Facebook Marketing Partners

Module 7. Advanced Advertising Tips

• A/B testing on Facebook
• Lead generation techniques

Ryan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”