Details
Students will understand the principles of advertising and how to create effective advertising campaigns with creative copywriting, communication skills, effective media strategies and a good understanding of consumer behavior. They will also be taught marketing principles and fundamental business management.
Outline
- Module 1 : Creative Process & Conceptual Thinking
- Module 2: Visual Communications & Design
- Module 3 : Advertising Management (I)
- Module 4: Advertising Management (II)
- Module 5 : Strategic Advertising Plan
- Module 6: Final Major Project
With over 30 years of local and regional design industry practices and teaching experiences, First Media champions the designpreneurship pedagogy of self-leadership + design thinking + management practices + entrepreneurship to nurture tomorrow’s designpreneurs.
Established in 2005, First Media Design School (FMDS) started off as a passion project for Principal, Mark Phooi, who transited his career as a designpreneur to pursue his lifelong goal as an educator.
With our extensive history and experience in the education and design field, our goal is to enhance the employability of our learners through the delivery of industry-validated workshops and programmes, to instil valuable life lessons and to build a design-centric society.
At First Media, we are run by designers, for designers.
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