Facebook Marketing & Advertising Training

SkillsFuture Course - Facebook Marketing & Advertising Training 

Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.

The trainer will show you you through the basics of setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network

Topics include:

• Understanding Facebook ad types
• Setting up an advertising account with Facebook
• Identifying and targeting your primary audience
• Choosing a budget
• Writing Facebook ads
• Boosting page posts
• Creating and scheduling reports
• Improving ad performance
• Understanding Facebook's ad policies

Module 1: Introduction to Social Media

• Overview of Social Media
• 10 Benefits of using Social Media

Module 2: Define Target Audience Using Buyer Personas

• Introduction to Buyer Personas
• Creation of Buyer Personas

Module 3: Facebook Page and Facebook Group

• Introduction to Facebook Fan Page
• Introduction to Facebook Group

Module 4: Building a Facebook Fan Page

• Fan Page Creation

Module 5: Facebook Marketing Fundamentals

• Introduction to different Ad tools
• Advertising Campaign Structure
• Types of Facebook Ads and Placements
• Facebook Ads Policy

Module 6: Understanding Key Advertising Metrics

• Introduction to Key Metrics and Terminologies

Module 7: Facebook Ad Set Up

• Setting Up the Ad Manager
• Creating an Ad Campaign
• Managing Facebook Ads

Module 8: Other Facebook Advertising Options

• Using Different Advertising Options based on Objective

Module 9: Facebook Pixel for Remarketing

• Introduction to Remarketing and Facebook Pixel
• Custom Audiences

Module 10: Formulate Facebook Marketing Strategies

• Steps to Craft Winning Marketing Strategies
• Using Analytics Data to Evaluate Performance

Module 11: Leveraging on Facebook Publishing Tool

• Using Publishing Tool to Increase Productivity

Module 12: Driving Engagement with Great Content

• Content Best Practices
• Integrating Creative Elements into Ads

For more details, please visit our website at 

https://www.tertiarycourses.com.sg/facebook-advertising-training.html or contact us at [email protected]

Ryan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”