Social Media Marketing with Facebook's Power Editor

• A idea of social media
• Social media marketing for your business
• Creating a Facebook page for your business
• Setting up a campaign on Facebook
• Learning how to use Power Editor

By the end of the course, participants would be able to:

• Use social media to meet organisation’s acquisition and brand objectives
• Learn with specific, hands-on exercise to create campaigns and ads on Facebook’s Power Editor
• Learn to measure the results/ ROI of their social media campaigns with Power Editor
• Be able to target clients in a more effective way on Facebook

Business owners, enterprise professionals, marketers, advertisers and brand managers who want to explore new ways to generate opportunities, sales leads, reach out and engage their target clients.

Day 1

1. Introduction
   • Social media for your business
   • How it impacts your business
   • Social media as a tool
   • Planning your social media strategy
     
     
2. Facebook
   • Introduction
   • Setting up a page for your business
     
     
3. Introduction to Power Editor
   • What is Power Editor?
   • Benefits of using Power Editor for Facebook ads
   • Campaigns > ad set > ad
   • Creating a campaign in Power Editor
   • Creating ad sets in Power Editor
   • Creating an ad with Power Editor
   • Ad placements

Day 2

1. Tracking your Facebook ad conversions
   • Conversion tracking
   • Offsite pixels
2. Steps to carry out conversion tracking
3. Stopping  or deleting a conversion pixel
4. The difference between custom audience pixel and conversion tracking pixel

Day 3

1.        Results of your campaign
2.        Analysis