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Web Analytics Training - Optimize Convert & Win More Customers with Google Analytics

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Certification by Beacon Communications

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On-Site / Certification

SGD 600.00

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The internet landscape has become so competitive. There are millions and millions of websites, each carrying their own message that targets a specific audience. What is amazing though about being in this new era, a lot of things are now measurable. Use your SkillsFuture Credit for this 2 days class, a hands-on guided course for you to learn WHY visitors are not converting, WHAT pages generate interest, HOW to ROI paid campaigns and more. Be one of the 18,000+ who have benefited from WACA’s (Web Analytic Consultant Association) training, WACA is Japan's leading web analytics training company.

Learning Outcome

Understand Web Analytics Techniques
Master Google Analytics Operations
Improve User Experience on Your Website
Increase Online and Offline Conversion
Recommend Solutions from Web Data Insights

Participants should have some basic html coding, and admin access to a website.

Outline

Day 1 - Google Analytics Essentials

Introduction to Web Analytics

The Digital World
Web Analytics The Framework
Google Analytics The Tool
What is Web Analytics
PDCA Continuous Improvement

How Google Analytics Works

Google Analytics Platform
Google Essential Terminology
Setup and Manage Account
Setting Up Filters
Setting Up Goals
Lab Practical

Google Analytics Data Collection

Data Collection Overview
Tracking Code Implementation
Setup Event Tracking
Setup Campaign UTM Tagging
Users, Sessions and Interactions
Lab Practical
Class Exercise – Calculating Session Duration

How to Navigate Google Analytics Reports

Navigate Report Overview
Navigate Audience Report
Navigate Acquisition Report
Navigate Adwords Report
Navigate Behaviour Report
Navigate Conversion Report
Lab Practical

Day 2 - Web Analytics Essentials

Why Business Analysis

The 3C Marketing Framework
What is Communication Design
Learn about Customer Journey
Macro and Micro Tools

KPI and Planning

What is KPI, KGI, KSF
Four Types of Website KPI
Macro and Micro Conversion
Case Study

Designing a Blueprint

Design A Measuring Plan
Design A Infrastructure Plan
Understand Log File Analytics Platform
Understand Packet Sniffing Analytics Platform
Understand Page Tagging Analytics Platform
Data Collection Problem
Create and Implement a Blueprint

Analysing Trends

Qualitative Analysis
Segmentation and Context
Google Advanced Segment
Google Secondary Dimensions
Web Server Log Files
Web Server Status Codes
Class exercise – Analysing Metrics

Analysing Traffic or Referrers

Why Traffic is important
Basic Search Engine Optimization - SEO
Basic Pay Per Click - Google Adwords
Social, Email and Referrer
Class Exercise – Ad Effectiveness

Analysing Content

Why Content is Important
Keywords and Intend
Funnel Strategy and KPI
Landing Page Optimization (LPO) A/B testing
Entry Form Optimization (EFO)
Case Study
Class Exercise - Bounce rate and exit rate

Report and Dashboard

Good Web Analytics Reporting
Effective Report Writing
Develop Logic in Reporting
Google Report Sampling
Google Custom Report
Google Dashboard / Data Studio

Certification - the class will prepare you for

Google Analytics GAIQ certification
WACA Associate Web Analytics Consultant certification

Speaker/s

Trainer's Profile:

Certified as a WACA Master Web Analytics Consultant, David is also Google Analytics trained and certified. His web analytics training focuses on helping you to apply the knowledge to a real business environment. Just as David brings impactful web analysis to every of his projects, he understands the value and importance of application. Beside web analytics David is also a SEO practitioner and trainer. His other certification includes Google Adwords and Linux RedHat Administrator.

David has worked with brands like The Hour Glass, JLL, NTU, CapitaLand, Gardens By The Bay

What some say about our training:

"The training was an easy and accessible introduction to web analytics. The trainer managed to cover business and technical aspects in a balanced manner and was helpful in getting participants to understand the overall goals, methods and challenges of web analytics. I particularly enjoyed the real life case studies shared by the trainer and would recommend this workshop to people who are new to this domain" Lee Yuan Harng, Data Science Consultant

"The training was very informative. For a beginner like myself, starting from exploring stage and now has been given the responsibility to lead the Digital Marketing (DM) dept. in my company, the training given by WACA has given me a good start and structured guidance. Highly recommend for DM’s newbies" Chin Wai Hong, Marketing Manager

"Content was quite precise proving a good overview. Good delivery style with real examples.Trainer demonstrated excellent technical knowledge and subject matter expertise, provided good context and explained scenario specific use cases which kept the training session very engaging" Soumyajit Sarcar, Senior Manager

Special Offer

Course Fee covers - WACA text book, WACA and Google Analytics exam

Email us at [email protected] for group signup discount

What you need to know for SkillsFuture:

SkillsFuture Credit is for all Singaporeans aged 25 and above.

Our course code on Skills Future Portal is CRS-N-0040785

How to claim your SkillsFuture credit

Step 1: Email us at [email protected] for instruction regarding payment as Peatix receipts are not accepted on SkillsFuture credits.

Step 2: An invoice with claim instruction will be emailed to you within 3 days after payment.

Step 3: IMPORTANT - you need our official invoice for SkillsFuture credit claim.

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Since 2002, Beacon Communications has helped over one hundred companies to leverage on broadband connections to better serve their business operations. That same year, Pacific Internet awarded Beacon Communications with one of their top channel partners awards, in recognition of our commitment to excellent customer support and solutions delivery.

Beacon Commmunications’ web services began in 2008 with web and email hosting solutions, because of clients’ continual requests for website support. In 2010, we started offering internet marketing services, including Google Adwords Management, Google Analytics and Search Engine Optimisation (SEO), helping clients to take advantage of the internet to increase revenue.

The core team at Beacon Communications’ consist of professionals with over 50 years’ of combined business experience. Additionally, our team has offices and partners located internationally, enabling us to keep up to date with the industry’s latest, most efficient tools and practices, almost anywhere in the world.

We take responsibility for ensuring the highest levels of service delivery –making sure solutions and services adhere to industry best practices, while keeping up-to-date with customers’ constantly and rapidly evolving needs. ...

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Digital Marketing

SGD 600.00

On-Site

Certification

#Business

Digital Marketing