Details
The internet landscape has become so competitive. There are millions and millions of websites, each carrying their own message that targets a specific audience. What is amazing though about being in this new era, a lot of things are now measurable. Use your SkillsFuture Credit for this 2 days class, a hands-on guided course for you to learn WHY visitors are not converting, WHAT pages generate interest, HOW to ROI paid campaigns and more. Be one of the 18,000+ who have benefited from WACA’s (Web Analytic Consultant Association) training, WACA is Japan's leading web analytics training company.
- Understand Web Analytics Techniques
- Master Google Analytics Operations
- Improve User Experience on Your Website
- Increase Online and Offline Conversion
- Recommend Solutions from Web Data Insights
- Prepares you to take Google Analytics & Associate Web Analytics Certifications
Participants should have some basic html coding and website admin access (but not essential)
Outline
Introduction to Web Analytics
- The Digital World
- Web Analytics The Framework
- Google Analytics The Tool
- What is Web Analytics
- PDCA Continuous Improvement
How Google Analytics Works
- Google Analytics Platform
- Google Essential Terminology
- Setup and Manage Account
- Setting Up Filters
- Setting Up Goals
- Lab Practical
Google Analytics Data Collection
- Data Collection Overview
- Tracking Code Implementation
- Setup Event Tracking
- Setup Campaign UTM Tagging
- Users, Sessions and Interactions
- Lab Practical
- Class Exercise – Calculating Session Duration
How to Navigate Google Analytics Reports
- Navigate Report Overview
- Navigate Audience Report
- Navigate Acquisition Report
- Navigate Adwords Report
- Navigate Behaviour Report
- Navigate Conversion Report
- Lab Practical
Why Business Analysis
- The 3C Marketing Framework
- What is Communication Design
- Learn about Customer Journey
- Macro and Micro Tools
KPI and Planning
- What is KPI, KGI, KSF
- Four Types of Website KPI
- Macro and Micro Conversion
- Case Study
Designing a Blueprint
- Design A Measuring Plan
- Design A Infrastructure Plan
- Understand Log File Analytics Platform
- Understand Packet Sniffing Analytics Platform
- Understand Page Tagging Analytics Platform
- Data Collection Problem
- Create and Implement a Blueprint
Analysing Trends
- Qualitative Analysis
- Segmentation and Context
- Google Advanced Segment
- Google Secondary Dimensions
- Web Server Log Files
- Web Server Status Codes
- Class exercise – Analysing Metrics
Analysing Traffic or Referrers
- Why Traffic is important
- Basic Search Engine Optimization - SEO
- Basic Pay Per Click - Google Adwords
- Social, Email and Referrer
- Class Exercise – Ad Effectiveness
Analysing Content
- Why Content is Important
- Keywords and Intend
- Funnel Strategy and KPI
- Landing Page Optimization (LPO) A/B testing
- Entry Form Optimization (EFO)
- Case Study
- Class Exercise - Bounce rate and exit rate
Report and Dashboard
- Good Web Analytics Reporting
- Effective Report Writing
- Develop Logic in Reporting
- Google Report Sampling
- Google Custom Report
- Google Dashboard / Data Studio
Speaker/s
Since 2002, Beacon Communications has helped over one hundred companies to leverage on broadband connections to better serve their business operations. That same year, Pacific Internet awarded Beacon Communications with one of their top channel partners awards, in recognition of our commitment to excellent customer support and solutions delivery.
Beacon Commmunications’ web services began in 2008 with web and email hosting solutions, because of clients’ continual requests for website support. In 2010, we started offering internet marketing services, including Google Adwords Management, Google Analytics and Search Engine Optimisation (SEO), helping clients to take advantage of the internet to increase revenue.
The core team at Beacon Communications’ consist of professionals with over 50 years’ of combined business experience. Additionally, our team has offices and partners located internationally, enabling us to keep up to date with the industry’s latest, most efficient tools and practices, almost anywhere in the world.
We take responsibility for ensuring the highest levels of service delivery –making sure solutions and services adhere to industry best practices, while keeping up-to-date with customers’ constantly and rapidly evolving needs. ...
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