Details
SkillsFuture Course - Full Google Analytics
In this 2 days Google Analytics training course, the topics will cover from the basic fundamentals to the advanced techniques on using Google Analytics to analyse the performance of your digital marketing channels, visitor segmentation and their digital journey.
This course focuses on using real-life business examples and hands-on practical exercises to guide you in understanding how web analytics can serve as a powerful insights tool for digital businesses.
Objectives:
- Improve individual’s proficiencies in Google Analytics, and assists them in making better well-informed decisions
- Encourage individuals to analyse analytics data and derive actionables from insights
Outline
Module 1: Introduction to Google Analytics
- What is Google Analytics?
- Page Tagging (cookies) vs. Log File Analysis
- Limitations of Google Analytics
- Basic Terminology
- Setup Google Analytics Account
- Installing Tracking Code
- Explore Admin Settings
- Setup Goals in Admin Settings
- Setup Google Search Console & Google AdWords
- Explore Report Interface
Module 2: Audience Reports
- Demographics Report
- Geographical Report
- Behavior Report
- Technology Report
- Mobile Report
Module 3 Acquisitions Reports
- Channel Report
- Source/Medium Report
- Referrals Report
- AdWords Reports
- Search Console Reports
- Social Reports
- Campaigns Reports
- All Campaign Report
- Paid Keywords Report
- Organic Keywords Report
Module 4 Behavior Reports
- Site Content Reports
- Site Speed Reports
- Site Search Reports
- Events Tracking & Reports
Module 5: Conversion Reports
- Goals & Conversions
- Goals Report
Module 6: Real Time Reports & Dashboard
Day 2
Module 7: Advanced Report Setup
- Segments
- Content Groupings & Content Group
- Custom Dimensions & Metrics
- Custom Reports
- Filters
Module 8: Ecommerce Tracking
- Ecommerce Tracking
- Enhanced Ecommerce
Module 9: Analysing User Journey
- User Flow Report
- User Explorer Report
Module 10: Analysing Performance of Digital Marketing Channels
- Attribution Model
- Multi-Channel Funnel (MCF) Reports
- Content Experiments
Module 11: Integrating with Google AdWords & Google Tag Manager
- Setup Remarketing Audiences for Google AdWords
- Google Tag Manager
Speaker/s
Tertiary Courses Singapore offer many SkillsFuture courses in Singapore. We offers wide range of classroom instructor-led technical training courses for working professionals and executives in Singapore. Many of our courses and trainings are SkillsFuture Approved and eligible for WDA Absentee Payroll Grant.
Our courses include Infocomm, Digital Media, Robotics, Semiconductor,Telecommunication, Life Science, Horticulture Industries , and Business Administration . Below are some of our popular courses
- Python Programming
- R Programming
- Tableau
- Machine Learning
- Raspberry Pi
- Arduino
- 3D Printing
- iOS Apps Development
- Android Apps Development
- Magento eCommerce
- Wordpress
- Joomla
- Search Engine Optimization
- Web Design
- Google Analytics
- Facebook Marketing