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SkillsFuture Course - Full Google Analytics

In this 2 days Google Analytics training course, the topics will cover from the basic fundamentals to the advanced techniques on using Google Analytics to analyse the performance of your digital marketing channels, visitor segmentation and their digital journey. This course focuses on using real-life business examples and hands-on practical exercises to guide you in understanding how web analytics can serve as a powerful insights tool for digital businesses.

Objectives:

  • Improve individual’s proficiencies in Google Analytics, and assists them in making better well-informed decisions
  • Encourage individuals to analyse analytics data and derive actionables from insights

Outline

Day 1

Module 1: Introduction to Google Analytics

  • What is Google Analytics?
  • Page Tagging (cookies) vs. Log File Analysis
  • Limitations of Google Analytics
  • Basic Terminology
  • Setup Google Analytics Account
  • Installing Tracking Code
  • Explore Admin Settings
  • Setup Goals in Admin Settings
  • Setup Google Search Console & Google AdWords
  • Explore Report Interface

Module 2: Audience Reports

  • Demographics Report
  • Geographical Report
  • Behavior Report
  • Technology Report
  • Mobile Report

Module 3 Acquisitions Reports

  • Channel Report
  • Source/Medium Report
  • Referrals Report
  • AdWords Reports
  • Search Console Reports
  • Social Reports
  • Campaigns Reports
    • All Campaign Report
    • Paid Keywords Report
    • Organic Keywords Report

Module 4 Behavior Reports

  • Site Content Reports
  • Site Speed Reports
  • Site Search Reports
  • Events Tracking & Reports

Module 5: Conversion Reports

  • Goals & Conversions
  • Goals Report

Module 6: Real Time Reports & Dashboard

 

Day 2

Module 7: Advanced Report Setup

  • Segments
  • Content Groupings & Content Group
  • Custom Dimensions & Metrics
  • Custom Reports
  • Filters

 Module 8: Ecommerce Tracking

  • Ecommerce Tracking
  • Enhanced Ecommerce

 Module 9: Analysing User Journey

  • User Flow Report
  • User Explorer Report

 Module 10: Analysing Performance of Digital Marketing Channels

  • Attribution Model
  • Multi-Channel Funnel (MCF) Reports
  • Content Experiments

Module 11: Integrating with Google AdWords & Google Tag Manager

  • Setup Remarketing Audiences for Google AdWords
  • Google Tag Manager

Speaker/s

Suren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.
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Tertiary Courses Singapore offer many SkillsFuture courses in Singapore. We offers wide range of classroom instructor-led technical training courses for working professionals and executives in Singapore. Many of our courses and trainings are SkillsFuture Approved and eligible for WDA Absentee Payroll Grant.

Our courses include Infocomm, Digital Media, Robotics, Semiconductor,Telecommunication, Life Science, Horticulture Industries , and Business Administration . Below are some of our popular courses

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