Details
Our one-on-one advisory helps you to define, communicate and grow your Unique Brand YOU to shine distinctively from the crowd.
The duration of our one-on-one advisory ranges from two to ten weekly one and a half (1.5) hours sessions, depending on your unique needs.
The advisory process is done confidentially.
Outline
(On a personalized one-on-one basis or in small group basis)
Program Contents
Current Brand "YOU" Image Audit
1. What is your Brand YOU now?
2. How did you get here?
Defining and positioning your new Brand "YOU"
1. Target Audience
Demographics.
Psychographics.
Performance and emotional needs.
2. The Crowd
What others are offering? How are they offering?
3. Unique Strengths
What are your purpose, values and passion?
What are your strengths?
4. Brand Personality
The way you offer your strengths.
Positioning Statement
Your Positioning Statement
Differentiation. Unique Value Proposition. What is different and special
about you in comparison to others and why it matters.
Communicating Brand "YOU"
1. Developing Communication Strategy
Actions and gestures, visual, verbal and perception.
Essential etiquette.
2. Branding Channels
Advantages and disadvantages of each channel.
Sustaining Brand "YOU"
1. Authenticity and Consistency
2. The "Dos" and "Don'ts"
Speaker/s
As a Success Coach since 1998, he works passionately with his clients to define, position and communicate their distinctive, unique Personal Brand to stand out from the crowd. He also helps them to develop and apply the Five Powerful MindModels, strategies and skills they need to achieve the two important things in life - Success and Happiness.
Dave is the Founder / Senior Partner of DAVE CHONG ASSOCIATES, a Mid to Top Level Executive Search Firm. It has successfully placed C-suite positions such as CEO, COO and CFO, and other top level positions such as Director and General Manager for global, regional and local companies.
Dave has been an entrepreneur for 29 years, including being a Co-owner / Executive Director to list (IPO) a company with Singapore Exchange. His past work experience includes being a corporate executive with MNCs. He was a success trainer and motivational keynote speaker.
Dave is a Certified NLP Master Practitioner and a Certified Professional Coach. He has a Master of Science Degree (MSc in International Marketing) from University of Strathclyde (UK).
Special Offer
If you are interested in finding out more about our Personal Branding Program or our Advisory Services, you may contact us by email or telephone. We welcome the opportunity to speak with you!
We invite you to contact us for a complimentary and exploratory one-on-one session.
Enquiry and Appointment
Personal Branding Institute (PBI) is a specialized Personal Branding and Advisory Firm based in Singapore. PBI is dedicated to helping you build your Unique Personal Brand to shine in this hyper-competitive world and achieve success in your professional and personal life.
Everyone is branded whether we are aware of it or not. In 2013, Wall Street Journal stated that Personal Branding is the second most important job skill, after Clear Communications. Choose to build your Personal Brand.
We specialize in providing Personal Branding Advisory Services and Personal Branding Program, for leaders, professionals, executives, managers, business owners and individuals.
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