Search Engine Optimisation (SEO) Training
Details
1. REAL SEO AGENCY IMPLEMENTATION
Our 2-days intensive SEO training will show you firsthand how as a SEO agency we attain the coveted top spot for our clients. Today, being successful in digital marketing goes beyond ranking first on
the result page, it is also about driving quality traffic to your site.
Our face-to-face training is designed to offer detailed insights on the subject. You will learn the different aspects of organic ranking and what you can do to improve them. Our course content is updated
regularly to align with the latest changes in the SEO landscape.
Lab sessions allow you to experience firsthand what tools used by SEO agency, and how best practices are applied. A detailed step-by-step is given for each process, providing insight to how agencies would execute
them. Our trainers will answer your questions with real life answers and offer practical solutions to your problems. We will also be addressing certain myths that surround SEO.
As an agency we understand the complexity of running SEO campaigns, and working independently can be daunting and stressful. Not to worry, we will hand hold you for six months with monthly phone consultation
to answer any of your problems; if no problem with your campaign we simply love to touch base and chat.
Modern SEO is always evolving: new algorithms, guidelines, tool enhancements etc, our bi-monthly newsletter will keep you updated on these important happenings so you can be effective optimizing your site. The newsletter
will be a time saver especially when you need extra time for other tasks.
WHAT OUR TRAINING CAN DO FOR YOUR WEBSITE
1. BETTER RANKING MORE VISITORS
Improve ranking means more chances to be found by your prospects. Getting more visitors to your site is the utmost purpose of SEO, without audiences your website remain unchanged. Our trainers will show you how to get TOP ranking by having a sound link building
strategy. Links are important as this is the no. 1 factor that ranks website.
Profitable keywords or search queries connect you to your audiences, this is the building block of good SEO. With millions of searches per day finding such gems is never an easy task; no worries, we will help you understand the correct tools and how to use
them making the process doable.
Reaching the top of the search result is just the first step, having more visitors and nurturing them means more conversion opportunities. Learning to build a long term link strategy is important for increasing trust with search engine to show more results
relating to your niche.
Conversion is the dream of every site owner, this is where content optimization is crucial not only to have better ranking but for conversion success as well. Content that is developed with profitable keywords usually communicates more effectively as there
is a common topic or focus with your visitors. This in turn promote trust which will lead to conversion.
- Understand ranking signals
- Learn to check Google penalty
- Learn setting up a SEO audit
- Learn keyword research
- Learn website content optimisation
- Learn building trust with Google
- Develop a KPI measuring plan
- Learn citations & local searches
Outline
Lesson 1: Introduction to SEO
– What is SEO
– The benefits of SEO compare to other marketing
– Is SEO for everybody?
– Common terminology for SEO
Lesson 2: Why Google
– Ranking factors for Google
– Google algorithm updates
– How to check for penalty
Lesson 3: Website audit
– Tools to perform an audit
– Key audit factors
– Google Webmaster set up
– Google Analytics set up
Lesson 4: Keyword research
– Tools to use
– Most relevant information for keyword data
– How to identify relevant keywords
– How to use Google Keyword Planner
– Understanding trend
Lesson 5: On page optimization
– Use of meta tags
– Main body content
– Keyword density
– Site structure
– Page load speed
Lesson 6: Off page optimization
– Types of incoming links
– Value of each type of link
– Good links vs bad links
– Anchor text & keyword diversification
– How to check for backlinks
– How to get links
Lesson 7: Tracking KPIs
– Tools to use
– Understanding analytics data
– Usability and conversion
– The effect of social media
Lesson 8: Local SEO
– Key factors to rank well locally
– Citations and how to obtain them
Course outline may differ on actual training due to updates
Since 2002, Beacon Communications has helped over one hundred companies to leverage on broadband connections to better serve their business operations. That same year, Pacific Internet awarded Beacon Communications with one of their top channel partners awards, in recognition of our commitment to excellent customer support and solutions delivery.
Beacon Commmunications’ web services began in 2008 with web and email hosting solutions, because of clients’ continual requests for website support. In 2010, we started offering internet marketing services, including Google Adwords Management, Google Analytics and Search Engine Optimisation (SEO), helping clients to take advantage of the internet to increase revenue.
The core team at Beacon Communications’ consist of professionals with over 50 years’ of combined business experience. Additionally, our team has offices and partners located internationally, enabling us to keep up to date with the industry’s latest, most efficient tools and practices, almost anywhere in the world.
We take responsibility for ensuring the highest levels of service delivery –making sure solutions and services adhere to industry best practices, while keeping up-to-date with customers’ constantly and rapidly evolving needs. ...
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