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SkillsFuture Course - Search Engine Optimization (SEO) Training 
This course will explain what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.

Topics include:

  • What is SEO?
  • Understanding how search engines index content
  • Researching keywords
  • Using SEO tools
  • Optimizing pages for keywords
  • Optimizing code and site structure
  • Building links to your content
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Defining your audience, topics, angle, and style
  • Promoting your content via social media
  • Measuring SEO effectiveness
  • Setting up Google+ Local
  • Building links for an international audience
  • Optimizing ecommerce sites for search

Outline

Module 1 Overview of SEO

  • What is SEO
  • Search Engine Search Page
  • General SEO Strategy


Module 2 Keyword Research

  • Keyword Ideas
  • Google Keyword Planner
  • Keyword Analysis
  • How to Choose Good Keywords

Module 3 On Page SEO

  • What is On Page SEO
  • Meta Tags
  • SEO Friendly URL
  • Duplicated Content
  • Sitemap
  • Structured Data
  • Robots.Txt
  • Speed Optimization
  • Mobile Friendly
  • Google Search Console

Module 4 Off Page SEO

  • Building Local Visibility
  • Building Page Links
  • Building Traffics
  • Social Media Marketing

Module 5 Measure SEO Effectiveness

  • Setup Google Analytics
  • Analytics Reports

Module 6 Email Marketing

  • Overview of Mailchimp 
  • Setup Email List
  • Setup Campaign

SkillsFuture Credit Applicable for Individual
WDA Training Grant Applicable for Company

Course Code: CRS-N-0031897

For more details, please visit our website at 
https://www.tertiarycourses.com.sg/search-engine-optimization-seo-training-in-singapore.html or contact us at [email protected]

Speaker/s

Ryan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

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Tertiary Courses Singapore offer many SkillsFuture courses in Singapore. We offers wide range of classroom instructor-led technical training courses for working professionals and executives in Singapore. Many of our courses and trainings are SkillsFuture Approved and eligible for WDA Absentee Payroll Grant.

Our courses include Infocomm, Digital Media, Robotics, Semiconductor,Telecommunication, Life Science, Horticulture Industries , and Business Administration . Below are some of our popular courses

  1. Python Programming
  2. R Programming
  3. Tableau
  4. Machine Learning
  5. Raspberry Pi
  6. Arduino
  7. 3D Printing
  8. iOS Apps Development
  9. Android Apps Development
  10. Magento eCommerce
  11. Wordpress
  12. Joomla
  13. Search Engine Optimization
  14. Web Design
  15. Google Analytics
  16. Facebook Marketing
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