Details
The aim of this course is to enable learners to understand and adapt a more effective way of advertising in comparison to traditional marketing as audience interactions can be tracked and quantified, with audience segmentation and analytics tools,
learners will understand how businesses can easily target their audiences and bring the right products to their customers. This course will cover the science and art or advertising with the skills to operate 3 major online Ad platforms.
2 Days Class
Weekday & Weekend Schedule Available.
Classes available every month!
Enquiry to find out more!
2 Days Class
Weekday & Weekend Schedule Available.
Classes available every month!
Enquiry to find out more!
Outline
On completion of the course, learners will be able to:
- Understand online marketing funnel
- Analyse the types of purchasing behaviour
- Understand the difference between PPC and PPM
- Writing advertisement copy
- Creating campaign schedules
- Researching valuable Google Search Ad keywords
- Remarketing using Google Display Ads
- Engaging prospective customers using Facebook Ads
- Pre campaign, AB testing and custom audience evaluations
- Analysing Ad performance metrics for improvement
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