Integrated Digital Marketing Campaigns
Details
The aim of this course is to enable learners to understand and adopt the pillars of Digital Marketing that make up the different aspects of Digital Marketing. Students will be able to use digital marketing campaigns to harness the power of these pillars of Digital Marketing and provide a way to bring customers offline to online and online to offline
Integrated Digital Marketing Campaigns (IDMC) is a one-stop course to help a participant to understand what digital marketing is and to bring their business online. Covering all the pillars of Digital Marketing, participants will study the strengths of every
pillar and how to pillar can be integrated with a Digital Marketing campaign.
3 Days Class
Weekday & Weekend Schedule Available.
Classes available every month!
Enquiry to find out more!
Outline
On completion of the course, learners will be able to:
- Understand Traditional VS digital marketing
- Describe Consumer-driven marketing
- Understand the Pillars of digital marketing
- Describe the basics of web content, E-commerce, and social media
- Create Strategies to drive traffic with email marketing, performance marketing and SEO
- Understand the importance of choosing the right digital marketing channels
- Creating integrated marketing campaigns
- Apply Offline to online techniques
- Using Multi-touch marketing models
- Creating Digital marketing campaign optimisation
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