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Design Thinking for Business Innovation

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On-Site / Short Course
Mar 04, 2022
SGD  438.70


Design Thinking is a methodology used increasingly by business organisations to solve complex problems, and find desirable solutions for their clients. It is data-driven and draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the user (client/customer).

Top global companies have been using Design Thinking techniques for years to innovate and put themselves ahead of the competition. Companies such as Apple, Disney, P&G, and Netflix are reportedly doing 211% better on the S&P compared to companies who are not using Design Thinking.

Learn how your company can also innovate in this fun and interactive Fundamentals of Design Thinking workshop. Gain a practical understanding of Design Thinking and its principles, and learn how to use tools like Empathy Maps, Customer Journey Maps, Prioritization Grids, Storyboards and Prototyping. Be able to apply what you have learnt and begin your innovation journey today.

After the workshop, you will be able to:

  • acquire a user-centric mind-set and a foundational understanding of Design Thinking
  • understand how Design Thinking helps your business to uncover unmet customer needs
  • gain practical experience with Design Thinking tools and canvases


  • Introduction to Design Thinking
    – What is Design Thinking?
    – Understand the difference between traditional business thinking and Design Thinking
    – The business case for Design Thinking
    – Explore some case studies of successful Design Thinking projects
    – Learn why some Design Thinking projects fail

  • The Design Thinking Framework
    – Overview of the Design Thinking Process
    – Understand what is Human-Centred Design (HCD) and why Design Thinking is a mind-set

  • The Design Thinking Process: Empathise
    – Personas: who are you solving the problem for, and why?
    – Understanding job stories & jobs to be done
    – Use Empathy Map to better understand needs and behaviours

  • The Design Thinking Process: Define
    – Create a customer experience Journey to help you to surface your persona’s pain points
    – Write problem statements to focus on the problem you are trying to fix

  • The Design Thinking Process: Ideation
    – Start generating big ideas with the help of a Creative Matrix
    – Evaluate and select ideas using a Prioritisation Grid
    – Visualise your ideas with storyboards and develop your solution

  • The Design Thinking Process: Prototype
    – Learn the benefits of prototyping & minimal viable products
    – Understand “Fail Fast, Fail Cheap”

  • The Design Thinking Process: Test
    – Learn the 4 key attributes of a well-designed user test
    – Practice capturing feedback with a User Feedback Grid


Mr Andy Chong has built a successful career in People Leadership and Team Development with extensive experience in coaching teams and individuals to drive compelling business outcomes, thus he is uniquely positioned to coach leaders, teams and organisations to unleash their fullest potential.

In the past 10 years, he has worked with a diverse range of organisations from MNCs to small and large family businesses, government agencies and NGOs, bringing together teams and strengthening the interpersonal relationships that exist within business environments for the purpose of enhancing team performance and employee engagement.

Earlier on in his career, Andy spent 10 years leading multinational, culturally diverse Customer Support Teams for Fortune 500 companies like Microsoft, HP, Research in Motion (Blackberry), Singtel, Reuters, and Fujitsu; capping his corporate career with the Fujitsu President’s Award for Outstanding Achievement.

Andy is also an accredited IBM Enterprise Design Thinking instructor, LEGO Serious Play facilitator, Agile facilitator and Game Thinking coach.

His area of expertise is in Team Development, Human-Centered Leadership, Supervisory & Managerial Skills, Conflict Management, Critical Problem-Solving skills, Creativity & Innovation; Design Thinking, Systems Thinking, and Gamification.

Special Offer

Early Bird: S$385.20
Normal: S$438.70
Members: S$342.40

Check our website for respective early bird dates:


Nov 19, 2021
09:00 AM — 05:00 PM
Mar 04, 2022
09:00 AM — 05:00 PM
No. of Days: 1
Total Hours: 7
No. of Participants: 25
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EON Consulting & Training Pte Ltd was established in 1996 and specialises in providing human capital consulting and training services to organisations in Singapore.

It has helped organisations improve on strategic human capital alignment and day-to-day HR operations through three main areas of support, namely, consulting, training and information service.


We build human capital capability and capacity through organisational development solutions.


To be the preferred human capital development partner in the Asia Pacific region.

Core Values:

Enthusiastic to take up challenges and adapt to changes.

A positive presence, always trying to help and be useful to others.

Proactive and strives to conduct business at the highest technical and ethical standards.

A positive influence to others, a source of energy that motivates others to think out of the box.

Responsive and resourceful in adversity to bring results, deals with people and situations with respect even in challenging moments, a force of calmness, stability and reliability.

A life-long learner, always seeking better ways to do things. ...

EON Consulting & Training Pte Ltd
133 New Bridge Road #13-09 Chinatown Point, Singapore, Singapore 056413
65 62204008
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