Setup Professional Business Website Using WordPress

Learn how to create a professional business website with Wordpress - a powerful publishing content management system. The trainer will help you get the most out of the self-hosted version of WordPress and create feature-rich business and company websites. this course will explain how to create and publish posts and pages; customise your site with professional themes, widgets, and custom menus; and extend WordPress even further with plugins. Even more, this course will show how to get more traffics with social media sharing and search engine optimisation for Wordpress.

Topics include:

• What is WordPress?
• Installing and running WordPress
• Publishing posts and pages
• Using page templates
• Inserting images, video, and other media
• Editing posts
• Changing themes
• Installing plugins
• Adding other users
• Securing your WordPress site

Module 1. Getting Started with WordPress

• Installing and running WordPress 
• Accessing your WordPress site 
• Using the WordPress Dashboard 
• Using the WordPress toolbar 

Module 2. Posts

• Understanding the difference between posts and pages
• Creating a new post 
• Using categories and tags
• Advanced text formatting
• Creating and managing links
• Adding images
• Adding an image gallery
• Using Featured Image 
• Adding images from external sources 
• Adding media from YouTube and other services through oEmbed
• Comparing and restoring old versions with Revisions
• Publishing posts 
• Using the More tag and excerpts 
• Defining post formats 

Module 3. Pages

• Creating a basic page 
• Using page templates 
• Organizing page hierarchy 

Module 4. Appearance

• Selecting and changing themes 
• Using the Theme Customizer 
• Using a custom header image 
• Creating custom menus 
• Using widgets
• Changing the front page from a blog view to a static page 
• Installing themes from the WordPress Theme Directory 
• Installing custom themes 
• Making sure your WordPress site is mobile-ready 

Module 5. Plugins

• Installing plugins 
• Creating a contact page 
• Adding social media sharing buttons with AddThis 
• Learn more about plugins

Module 6. Users

• Editing your user profile 
• Creating a Gravatar profile 
• Adding and managing users 
• Understanding user levels  
• Configuring general settings 

Module 7. Getting Readers

• Creating user-friendly permalinks 
• Configuring comment settings 
• Managing comments 

Module 8. Maintenance and Security

• Keeping up to date 

In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla.

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

HIGHLIGHTS

• 10 years as accountant in UK
• 6 years as business solutions consultant in UK
• 11 years as professional services (consulting) manager (PSM) in Singapore
• 3 years as business solutions manager (BSM) in Singapore
• Oversaw department’s operations and was responsible for its Profit and Loss, ensuring
• proper project management in terms of deliverables, expectations, scheduling andresource allocations
• Utilising consulting experiences to ascertain clients’ requirements and propose the best fitting solutions and advise on the implementation aspects
• Other involvements include giving presentations at seminars, conducting training and a
• Steering Committee member who oversaw an ISO 9002 certification process
• Led initial team to setup and operate Bangkok office for Eclipse Computing