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SkillsFuture Course - Linkedin For Business Essential

Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Also learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.

Topics include:

  • Understanding company pages and profiles
  • Knowing and finding your audience
  • Using the Who's Viewed Your Profile and You Recently Visited tools
  • Tagging and sharing content
  • Creating a message campaign
  • Building a dynamic company page
  • Creating engaging updates
  • Marketing your LinkedIn page
  • Recruiting with LinkedIn
  • Understanding LinkedIn ad options
  • Budgeting strategies for Sponsored Updates
  • Targeting text ads
  • Targeting new audiences

Outline

Module 1: Introduction to Social Media

Module 2: Overview of LinkedIn Platform

  • What is LinkedIn
  • Types of LinkedIn Membership
  • Introduction to new LinkedIn interface

Module 3: Define Target Audience Using Buyer Personas

Module 4: Creating an All Star Profile

  • Introduction to profile strength rating
  • Building an All Star Profile

Module 5: Increase Social Selling Index Score

  • Introduction to Social Selling Index
  • How to improve your Social Selling Index score

Module 6: How to build a power network for sales and recruitment

  • Boolean search operators and search syntax
  • LinkedIn Field Commands

Module 7: LinkedIn Company Page vs LinkedIn Group

  • Introduction to Company Page and Group
  • Creating LinkedIn Group
  • Creating LinkedIn Page
  • Measuring your LinkedIn activities

Module 8: LinkedIn Advertising

  • Creating LinkedIn Ad Campaign
  • LinkedIn Ad Reporting

Module 9: Recruitment with LinkedIn

Module 10: Master Content Marketing on LinkedIn

Module 11: Advanced LinkedIn Tips & Tricks

Speaker/s

Ryan is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

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Tertiary Courses Singapore offer many SkillsFuture courses in Singapore. We offers wide range of classroom instructor-led technical training courses for working professionals and executives in Singapore. Many of our courses and trainings are SkillsFuture Approved and eligible for WDA Absentee Payroll Grant.

Our courses include Infocomm, Digital Media, Robotics, Semiconductor,Telecommunication, Life Science, Horticulture Industries , and Business Administration . Below are some of our popular courses

  1. Python Programming
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  9. Android Apps Development
  10. Magento eCommerce
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  12. Joomla
  13. Search Engine Optimization
  14. Web Design
  15. Google Analytics
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