Details
SkillsFuture Course - Advanced Google Analytics
Do you want be a real expert in Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this Advaned Google Analytics training course, the trainer shows you advanced techniques for this popular and powerful analytics tool.
Do you want be a real expert in Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this Advaned Google Analytics training course, the trainer shows you advanced techniques for this popular and powerful analytics tool.
Outline
Module 1: Advanced Report Setup
- Segments
- Content Groupings & Content Group
- Custom Dimensions & Metrics
- Custom Reports
- Filters
Module 2: Ecommerce Tracking
- Ecommerce Tracking
- Enhanced Ecommerce
Module 3: Analysing User Journey
- User Flow Report
- User Explorer Report
Module 4: Analysing Performance of Digital Marketing Channels
- Attribution Model
- Multi-Channel Funnel (MCF) Reports
- Content Experiments
Module 5: Integrating with Google AdWords & Google Tag Manager
- Setup Remarketing Audiences for Google AdWords
- Google Tag Manager
Speaker/s
Suren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped
companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital
sphere.
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Tertiary Courses Singapore offer many SkillsFuture courses in Singapore. We offers wide range of classroom instructor-led technical training courses for working professionals and executives in Singapore. Many of our courses and trainings are SkillsFuture Approved and eligible for WDA Absentee Payroll Grant.
Our courses include Infocomm, Digital Media, Robotics, Semiconductor,Telecommunication, Life Science, Horticulture Industries , and Business Administration . Below are some of our popular courses
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