Advanced Google AdWords

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Tertiary Courses 170 Upper Bukit Timah Road #05-23, #05-22, #05-19 Bukit Timah Shopping Centre Singapore 588179, Singapore, Singapore, Singapore 588179

SGD 298.00

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SkillsFuture Course - Advanced Google AdWords

Ready to take the next step with AdWords? This advanced Adwords course will show you different ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts. Agencies and freelancers managing multiple accounts will love learning how to use the My Client Center (MCC) features of AdWordsp;Whether you're running ads directly on Google, connecting to a local audience, or re-marketing to people who've already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more.

Outline

Module 1: Remarketing with AdWords

Setup Remarketing in AdWords
Setup Remarketing with AdWords Remarketing Tag
Setup Remarketing with Google Analytics
Create Remarketing List
Setup Remarketing List for Search Ad Campaigns
Setup Remarketing List for Display Ad Campaigns

Module 2: Dynamic Remarketing List

Setup Dynamic Remarketing
Create Dynamic Display Ad Feed
Create Dynamic Display Ads

Module 3: Performance Monitoring

Search/Display Impression Share
Auction Insights
Search Terms Report

Module 4: Advanced Optimization

Ad Scheduling
Location Bid Adjustments
Device Bid Adjustments
Negative Keywords
Placement Exclusion

Module 5: Automated Bidding Strategies

Maximize Clicks
Target Search Page Location
Target Outranking Share
Target CPA
Enhanced cost-per-click (ECPC)
Target ROAS

Module 6: Shared Budget

Setup Shared Budget
Apply Shared Budget to Campaigns

Module 7: Tracking Template & Custom Parameters

Setup Tracking Template
Setup Custom Parameters

Module 8: Google AdWords Editor

• Download & Installation of Google AdWords Editor
• How to use Google AdWords Editor for faster & efficient in creating campaigns, ads & target keywords

Speaker/s

Wong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms - GlobalSources.com, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

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Tertiary Courses Singapore offer many SkillsFuture courses in Singapore. We offers wide range of classroom instructor-led technical training courses for working professionals and executives in Singapore. Many of our courses and trainings are SkillsFuture Approved and eligible for WDA Absentee Payroll Grant.

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