Google Tag Manager (GTM) Essential
Details
SkillsFuture Course - Google Tag Manager (GTM) Essential
Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators
want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events.
Topics include:
- Creating an account and container
- Installing containers
- Using built-in tags from Analytics, ClickTale, and other services
- Working with variables
- Firing events with triggers
- Creating versions
- Using custom tags
- Implementing a data layer
Outline
Module 1 Getting Started
- Understanding permissions and security
- Creating an account and container
- Installling your first container
- Installing a container with Wordpress
Module 2 Using Built-In Tags
- Leveraging the Google Analytics built in tags
- Clicktale and other built in tags
Module 3 Working with Variable
- Understaniding basic variables
- Implementing GTM variables
Module 4 Creating Triggers
- Understanding triggers
- Firing Google Analytics using triggers
Module 5 Controlling Versioning
- Creating versions and viewing publishing history
- Importing and exporting configurations
Module 6 Debugging Your Tags
- Using preview and debug modes
- Using WASP to debug
Module 7 . Using Custom HTML
- Understanding and using custom HTML tags
- Best practices for custom HTML tags
Module 8. Implementing Data Layer Code
- Understanding the data layer concept
- Publishing data layers via push
- Data layer variables and Google Analytics Integration
Speaker/s
Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.
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