Mailchimp Email Marketing Training
Details
Put the popular MailChimp email-marketing platform to work for you. The trainer will guide you set up a free MailChimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. He then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send.
Topics include:
- Setting up a free MailChimp account
- Adding and importing subscribers
- Merge Tags
- Working with email templates
- Sending your first email campaign with MailChimp
- A/B Testing campaign
- Email beamer
- Viewing reports
- Adding a signup form to your website
- Automation
- Managing subscriber lists
- Improving your click and open rates
- Paid and Pro Features in Mailchaimp
Outline
Module 1. Getting Started with MailChimp
- Introducing MailChimp
- Setting up your free account
- Pricing
- Adding Secondary Users
Module 2. Lists
- Creating List
- Adding & Deleting Subscribers
- List Settings
- Export List
- Merge Tags
- Email Beamer
- Groups
- Segments
Module 3. Sign-Up Forms
- Create and Design a Sign Up form
- Embed a Sign Up form
- Create a Pop Up Subscriber form
- Integration Sign Up form to Social Media
Module 4. Templates
- Template Options
- Create a Basic Template
- Customize a Themed Template
Module 5. Campaigns
- Campaign Options
- Create a Regular Campaign
- Create a A/B Testing Campaign
Module 6 Reports
- Regular Campaign Report
- Metrics
- Click Performance
- Click Map
- A/B Testing Campaign Report
- Mailchimp Mobile Apps
Module 7 Automation
- Automation
- Ecommerce Automation Workflow
- Non Profit Automation Workflow
- Education Automation Workflow
- Date Based Automation Workflow
Module 8. Improving Email Marketing Performance
- Review List Performance
- Ideas for List Segmentation
- Ideas to Grow Your Subscriber List
- Tips for Improving Your Stats
- Best and Worst Open Rates
- Soft and Hard Bounces
Module 9. Integration (Optional)
- Mailchimp Integration
- Mailchimp API
SkillsFuture Credit Applicable for Individual
WDA Training Grant Applicable for Company
For more details, please visit our website at
https://www.tertiarycourses.com.sg/mailchimp-email-newsletter-training-in-singapore.html or contact us at [email protected]
Speaker/s
Gavin Choo is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.
He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.
His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.
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