WSQ Strategies for Winning and Retaining Customers
Training by
Singapore Chinese Chamber Institute of Business
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On-Site
/ Training
Details
Introduction
Content / Structure
Customer Acquistion and Retention
- Understanding customer's behaviour and segmentation for effective targeting
- Review and improve on existing marketing platform
Strategies for Building & Maintaing Customer Relationship
- Implement marketing & sales practices to capture customer lifetime value
- Interpersonal and communication skills for interaction with customers
Management Skills for Programmes and Budget
- Understand the return of investment needed to sustain customer acquisition and retention programmes
- Evaluate the effectiveness of the programmes and customer response
Assessment & Certificate
To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding
the customer expectations so that they become loyal advocates for your brand.
Content / Structure
Customer Acquistion and Retention
- Understanding customer's behaviour and segmentation for effective targeting
- Review and improve on existing marketing platform
Strategies for Building & Maintaing Customer Relationship
- Implement marketing & sales practices to capture customer lifetime value
- Interpersonal and communication skills for interaction with customers
Management Skills for Programmes and Budget
- Understand the return of investment needed to sustain customer acquisition and retention programmes
- Evaluate the effectiveness of the programmes and customer response
Assessment & Certificate
Participants with at least 75% attendance and successfully completed will receive a WSQ Statement of Attainment.
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The Singapore Chinese Chamber Institute of Business (SCCIOB) is an ISO 9001:2008 certified non-profit training and education body registered under the Registry of Societies (UEN S92SS0008J) and a subsidiary of the Singapore Chinese Chamber of Commerce & Industry (SCCCI). The Institute’s history as a training and education provider can be traced back to 1984 when it first started as a Training Centre with governmental aid. It upgraded to its current status, the Institute of Business, in 1996.
SCCIOB is part of the SCCCI's Commerce & Industry Development Group comprising the Commerce & Industry Development Department in SCCCI's Secretariat, SME Infocomm Resource Centre (SIRC@SCCCI) and the SCCIOB. The institute is also distinguished to be amongst the first private education institutions to be successfully registered with the Council for Private Education for 4 years (i.e. from 20 May 2014 to 19 May 2018) under the Enhanced Registration Framework.
The Institute caters to the learning and development needs of a wide variety of trainees and students, including industry/company leaders, senior managers and working professionals, both local and international. The programmes offered can be broadly classified under business studies, language & culture studies, skills training and customised programmes. ...
SCCIOB is part of the SCCCI's Commerce & Industry Development Group comprising the Commerce & Industry Development Department in SCCCI's Secretariat, SME Infocomm Resource Centre (SIRC@SCCCI) and the SCCIOB. The institute is also distinguished to be amongst the first private education institutions to be successfully registered with the Council for Private Education for 4 years (i.e. from 20 May 2014 to 19 May 2018) under the Enhanced Registration Framework.
The Institute caters to the learning and development needs of a wide variety of trainees and students, including industry/company leaders, senior managers and working professionals, both local and international. The programmes offered can be broadly classified under business studies, language & culture studies, skills training and customised programmes. ...
