CC-350: Implementing Crisis Communication Plan
Details
This 2-Day course is a unique Crisis Communication designed for participants who have no crisis communication but are thrust to assist his/her Crisis Communication counterparts as part of their role as an emergency and incident management, crisis management and/or business continuity management team member.
The workshop would allow participants to identify relevant internal and external stakeholders of disruptive events and ability to formulate crisis management communications strategies, procedures and key messages. The workshop also will be able to provide them the competency to establish crisis communication and action plans to deliver key messages on behalf of the organisation.
At the end of the 2-Day course, Singaporean and Singapore PR participants who are taking advantage of the Workforce Skills Qualifications (WSQ) funding, would need to attempt and pass the 2 hours interview and written assessment. Passing the WSQ assessment allows them to obtain 1 Statement of Attainment certificate awarded by WSQ.
Completion of the 2-Day course also allows participants to achieve an internationally recognised Crisis Communication certification, .i.e. the Crisis Communication Certified Planner (CCCP)* certificate.
NOTE: This course does not aim to equip a participant with the tools and competency to handle press conferences and press releases nor would it provide participants with an in depth understanding of body posture or language used during such instances.
* To achieve the CCCP certification, participants would need to attempt the Qualifying CCCP examination and make payment of SGD150 as part of the Qualifying examination fees.
Certification
Who Should Attend
- Department Representatives, Business Unit BCM/Crisis Management (CM)/ Incident and/or Emergency Management Coordinators, Organisational BC Coordinatorsand Planners.
- Newly appointed members of the the BCM/CM/ Incident and/or Emergency Management team.
- Any member of the organization involved in the implementation of Crisis Communication plan
Outline
Day 1 \ CC-350
Stakeholder Identification
- Introduce Crisis Communication and Management Concepts
- Understand Disruptive Event Types
Crisis Communication Strategies and Procedures
- Introduce Crisis Communication Strategies and Procedures
- Determine the Crisis Communication Team
- Identify Crisis Spokesperson
- Conduct Crisis Spokesperson Training
- Formulating Holding Statements for Crisis Breaks
Day 2 \ CC-350
Key Messages
- Formulate Key Messages
Crisis Communication Plan
- Introduce Crisis Communication Plan Components
- Formulate Crisis Communication Plan
Delivering Key Messages
Develop Key Message Action PlanSpecial Offer
SSG course funding is available for Singaporean and Singapore PR.
- For Singaporean and Singapore PR who are 39 years and younger the course fee is at SGD1,300 nett
- For Singaporean who are 40 years and older the course fee is at SGD600 nett
Each participant who complete and pass the assessment will be awarded the WSQ Statement of Attainment.
International Certification Option
For those who are interested to obtain the internationally recognised CC certification, Crisis Communication Certified Planner, they would need to pay SGD150 for the Qualifying BCCS exam, pass the exam.
Business Continuity Management Institute or BCM Institute is a leading global Business Continuity (BC), Business Continuity Audit, Crisis Communications (CC), Crisis Management (CM) & Disaster Recovery (DR) Institute. BCM Institute promotes and develops the various disciplines above for a variety of industries and clients around the world.
IT differentiates itself by having a pool of instructors who are highly regarded BC, BC Audit, CC, CM and DR professionals. It offers a wide range of quality BC, CC, CM and DR training solutions, including the globally recognized BCCP, BCCS/DRCS and BCCE/DRCE accreditations, among others. In less than three years, BCM Institute has trained more than 2000 professionals and certified over 1250 professionals from 36 countries. They come from over 590 companies in industries ranging from Oil & Gas, Healthcare, Utilities and Manufacturing, to Banking & Finance, Technology (IT) and Telecommunications.
