Strengthening the Organization’s Image and Bonding with the Public
Details
All great achievements begin with an idea. In the life of a successful organization, everyone involved must be clear about the organization’s mission, which is the central idea of the organization. If the mission is clear, one can set measurable goals and establish a strategy for achieving results, lobbying and volunteering development for the organization, as well as in advancing the work of the organization.
It’s the public relations officer’s or PR chair’s job to remind the organization of its loftier mission, to congratulate achievement in all its forms and to help keep the channels of communication open. This is done with publications such as newsletters, with media publicity and with events that engage the imagination of members and the general public.
This training workshop will study the seven modules and its applications below and determine its specific requirements for a public relations officer in the organization
Outline
- What does Public Relations means to you?
- Getting to Know the Public’s perception of your organization
- Tools and Practices to build relationship with the Public
- Who Are the Internal Customers?
- Organization’s Mission, Vision and Core Values
- Building Rapport with different levels of the management team
- Appearance Counts!
- The Power of a Smile
- Staying Energized
- Staying Positive
- Planning and Executing Various Public Relationship campaigns
- Planning a Public Event/Workshop/Seminar
- Planning and Presenting an Audio Visual Presentation about the Organization
- Techniques to Write a News Release
- Planning, Designing and Writing a Brochure
- Building Rapport with the Media and Gaining Good Publicity
- Addressing Complaints promptly and tactfully
- Turning Difficult People Around and Win Them Over
- Cultivating a “Feel Good Factor” with the Media
- Who are your strategic partners?
- Building Rapport with your strategic partners
- Planning a Joint Exercise and or Project with your strategic partners
- Exercise Optimism with your strategic partners
- Understanding the Competitive Advantages of Competitors in Media Relations
- Researching, Executing & Evaluating a Public Relations Campaign
- Understanding Today’s Business Environment and Competition
- Executing an Organization’s Marketing Initiatives and Creating Brand Awareness in the Business Markets
- Reflections and Insights on the Seven Modules and its Applications
- Mini Project Work for Participants to bring out the learning lessons
- Trainer’s Evaluation and Feedback
- Demonstration by the Trainer on the various techniques to build rapport with the public
- Techniques to Break Barriers in Effective Communications using the Johari Window Model
- Role Plays and Group Dynamics
- Exercises on Active Listening and Writing Skills
- Project Work done by the participants to acquire the knowledge and techniques to become an effective public relations officer
We have also conducted training extensively overseas particularly in Vietnam, China, Hong Kong, Malaysia and Indonesia. Excellence Edge International prides itself in delivering the customer experience through its wide array of training courses and currently we have about 20 experienced professional trainers worldwide in their fields who could deliver cutting edge training programmes to suit all your needs and requirements. All our professional trainers are dedicated, passionate trainers who meets all your current and corporate needs. Our fields of expertise includes the following:
1. Emotional Intelligence
2. Negotiation Skills
3. Communication Skills
4. Public speaking and Business Presentations
5. Customer Service Excellence Training
6. Sales Training
Due to our fast growing expansion in the local and overseas markets, we are looking forward to serving clients who requires training, coaching and mentoring services. Feel free to visit our website at: www.exceledgeintl.com for more information on training courses as well as the profile of all our trainers. ...