ICF Coaching Training Program

State-of-the-art and cutting edge are just some of the terms used to describe Coach Masters Academy’s revolutionary and globally recognized certificate training for coaching. Approved by the International Coach Federation, the world-renowned organisation that sets professional coaching industry standards, this program offers an exciting and powerful approach not seen until now. It offers a fresh, leading edge approach to enable authentic change.

A commitment to sustainability is at the core of our coach training. Achieved through a process of heightening awareness and deepening learning, this differs from other coaching methodologies that employ a tactical or remedial approach more useful in trouble-shooting and problem solving. Developed over many years by our Founder – Ben Koh - Master Certified Coach (MCC) and also a thought-leader in the field of transformative coaching, this revolutionary approach uses our proprietary framework known as the Awareness-Clarity-Choice Conversation TM. 

Harness the science of EQ & Positive Psychology to align Potential with Performance

This process fully integrates the science of EQ and Positive Psychology creating a robust platform that results in sustainable change in coaching clients. It leverages the advanced adult reflective learning theories expanding people’s capacity for awareness and enabling greater clarity to align their intention with action. You will acquire the transformative coaching skills to help people to experience powerful shift in their thinking, align their greatest inspiration with action and hold them accountable to their decision. You will be able to engage in a deep and focused coaching conversation that shift people’s attention from contextual awareness to personal awareness to uncover how they construct their own meaning, understand what really matters most, and then using this emerging understanding to create a clear path forward.