Diploma in Social Media Marketing - 9 months

Objectives: This course aims to equip students with the knowledge and skills to become more social media proficient and thus capable of implementing the appropriate social media practice within their organization through the implementation of enterprise social media marketing strategies. It gives students a clear understanding of social media and its roots, planning and launching social media campaigns, variety of available tools and the know-how to implement key social media strategies for business.  Through case studies and engaging activities, students will learn how to create a social media plan tailored to specific organization needs and goals using social media platforms to reach to their target audience. Graduates of the Diploma in Social Media Marketing course can proceed to the Advanced Diploma in Social Media Marketing course.

 Course Duration: Full time course consists of 9 modules. All modules will be completed within 9 months.

 Lesson Time: 15 hours every week. There will be no classes conducted during public holidays and school holidays.

 Course Modules: The 9 modules are:-

1. DIBM 101 Business Law & Ethics,
2. DIBM 102 Business Statistics,
3. DIBM 106 Principles of Information Systems,
4. DIBM 107 Principles of Management,
5. DIBM 108 Principles of Marketing,
6. DISMM 101 Introduction to Social Media Marketing,
7. DISMM 102 Social Media Framework and Strategies,
8. DISMM 103 Social Media Tools Management,
9. DISMM 104 Strategic Social Media Planning

Optional

10. DIBM 103 International Business, 11. DIBM 104 Organizational Behaviour & Culture

 Course Intake: January, April, July and October of the year

 Pre-requisites:

• Age : 16 years old & above
• Academic level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
• Language Proficiency:  English Language with IELTS 5.5 & above or GCE ‘O’ Level graded C6 or better or pass SCI language proficiency test or equivalent.