Details
The Diploma in Digital Marketing is designed for learners who wish to acquire basic knowledge and skills in digital marketing. Learners will learn how to use channels such as internet, website, social media, search engines and mobile
devices to reach prospective consumers.
The learners will develop the knowledge, skills and ability to plan, design and execute digital marketing campaigns using a combination of theoretical learning and practical hands-on training on digital marketing platforms.
Modules:
- Principles of Marketing
- Online Marketing
- Social Media Communication
- E-commerce
- Online Advertising
- Search Engine Optimization
6 Months Part Time Diploma
Weekdays & Weekend Schedule available!
Monthly Intakes!
The learners will develop the knowledge, skills and ability to plan, design and execute digital marketing campaigns using a combination of theoretical learning and practical hands-on training on digital marketing platforms.
Modules:
- Principles of Marketing
- Online Marketing
- Social Media Communication
- E-commerce
- Online Advertising
- Search Engine Optimization
6 Months Part Time Diploma
Weekdays & Weekend Schedule available!
Monthly Intakes!
Outline
On completion of the course, learners will be able to:
- Understand and apply the principles of marketing and consumer behaviour on digital marketing
- Understand and use social media to communicate with consumers
- Understand and operate E-Commerce website
- Understand and use online advertising techniques effectively
- Understand and deploy search engine optimization as an effective strategy for digital marketing
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